Case Studies
MOON JUICE
Opened in January 2012 as an organic, high-vibrational juice shop in Venice, California, Moon Juice has since grown into an internationally recognized beauty and wellness brand. KLRPR collaborated with founder Amanda Chantal Bacon for a pivotal 5.5 years of early growth, both preceding and ushering in the wellness boom. Through a forward-thinking strategy, KLRPR helped firmly positioned and cemented Amanda and Moon Juice as pioneers of the global wellness movement.
KOSAS
KLRPR worked alongside founder Sheena Yaitanes from pre-launch through the brand’s critical first 3.5 years. By building grassroots buzz through key relationships with editors, celebrity makeup artists, and buyers, we garnered influential support from those drawn to the brand’s chic, universally flattering color palette and minimalist approach to beauty. Eventually expanding into and innovating other categories of makeup, Kosas caught the eye of the industry and the company received significant investment in 2018.
LYMA
Launching the WellTechTM brand in the U.S. in 2020, KLRPR developed a multi-pronged communications strategy designed to deliver against the brand’s core KPIs. The approach drove powerful first-person press testimonials and built a highly credible ambassador program of industry experts, including Joanna Czech, Dr. Dendy Engelman, Romy Soleimani, and Pati Dubroff —establishing WellTechTM as a trusted authority at the intersection of technology and wellness.
MARIE VERONIQUE
First launching the intelligent skincare brand’s partnership with skin guru Kristina Holey with an exclusive Vogue feature, over the span of 7 years, KLRPR established Marie Veronique as the industry go to for products and education firmly rooted in skin health.
VINTNER'S DAUGHTER
A luxury skincare brand founded on a single hero product, KLRPR partnered with founder April Gargiulo shortly after launch through 2021 to intentionally build a cult-status brand and establish her as a thought leader. This was achieved through an authentically curated press and ambassador strategy at a time when the beauty playbook prioritized constant news and rapid launches.
MAY LINDSTROM SKIN
KLRPR has been instrumental in the PR reset of May Lindstrom’s pioneering conscious beauty brand that launched in 2011. By building a far-reaching network of authentic and organic loyal brand ambassadors which encompasses press, tastemakers, beauty pros and influencers, we have built engagement, driven sales and generated significant revenue via affiliate deals.
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Please send me a note or email me directly at kerrileeross@me.com to learn more about Kerri Lee Ross Public Relations or to inquire about collaborating on a project.